- US Boardgame Company -
Watchtower Games were a new entry into the hobbyist board and card game industry. They were passionate gamers themselves and wanted to place that passion into their own products.
The client was initially set on a specific design so I had to talk them into letting me actually design the mark. Subsequently I worked through a very wide variety of different approaches and finally we agreed on a the finished design which used negative space to imply the presence on a a tower structure.
Taking the idea that I really favoured and which clearly had a great deal of potential I ended up moving the image to a more central position giving the design a Ying-Yang type of feel and also used the negative space that I wanted.