RIPS started life as a family-run printers in the early 1970s. In 1972 RIPS® capitalized on the emerging hairdressing industry and started to produce perm papers. They soon became the largest supplier of perm papers on the market with the brand "Pollié".

I entered a contest held by Rips Rolling Papers, held in conjunction with The Marketing Farm in Cheltenham, to create some limited edition packaging for Rips’s summer promotion, called The Great Rip Up. My pitch that accompanied my entry I told Rips of my larger vision for the project. I thought that the promotion could be widen by creating a 5 panel series which would then tell a story in a similarly ambiguous fashion, hopefully this would create a collectable series of packaging.