RIPS started life as a family-run printers in the early 1970s. In 1972 RIPS capitalized on the emerging hairdressing industry and started to produce perm papers. They soon became the largest supplier of perm papers on the market with the brand "Pollié".

I entered a contest held by Rips Rolling Papers, held in conjunction with The Marketing Farm in Cheltenham, to create some limited edition packaging for Rips’s summer promotion, called The Great Rip Up. My pitch that accompanied my entry I told Rips of my larger vision for the project. I thought that the promotion could be widen by creating a 5 panel series which would then tell a story in a similarly ambiguous fashion, hopefully this would create a collectable series of packaging.

“...Launched in 1982, RIPS has a distinctive packaging design that is stylish, classy and synonymous with the rolling paper...

I wanted to tell a story of the road trip, with certain markers of the trip which would be combined with a love story. I wanted the packets to become collectable items which their viewer would be able to read and also engage with the story by filling the blanks in themselves.