BRANDING•DIRECTION

Planepat

Aprel

Plnepat

Apparel

- Aviation Inspired -

Planepat is a New York based streetwear clothing label who wanted to use aviation as their central branding concept. Based in New York Planepat

 

I was tasked with creating an identity for them which they had not used before. The previous iteration had used a very obvious mark of a plane in various different styles but I preferred to  offer a more unique twist on the concept of flight with relation to what the brand was all about. I took the fighter plane insignia in relation to the triangle and went with the concept of thrust.

Brand

Planepat

 

Project Brief

Company Branding - taking inspiration from US Air Force insignia.

 

Tools

Adobe Illustrator

...Showcasing not only some of the biggest names in the business, but also offering a glimpse beneath the surface into tomorrow’s most promising artists...

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BRAND

PRODUCTION

Planepat is a New York based streetwear clothing label who wanted to use aviation as their central branding concept. I was tasked with creating an identity for them which they had not used before.

 

The previous iteration had used a very obvious mark of a plane in various different styles but I preferred to offer a more unique twist on the concept of flight with relation to what the brand was all about. I took the fighter plane insignia in relation to the triangle and went with the concept of thrust.

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BRAND

DEVELOPMENT

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