Catapult is the world's leading provider of professional sport tracking equipment with the sole aim of helping athletes to achieve their sporting best.
I was initially asked to to art direct and produce a series of illustrations which would then be animated. The idea behind the series was to display a very iconic, diagrammatic look and feel that would display the very minimum of action.
Art Direction & Motion Design
“...We don’t just work in sport, we help to shape its future. Driving innovation through ambitious research and development initiatives, our solutions are designed to push performance to new heights...”
In addition to the animation I was tasked with coming up with an art direction for the animations. I went with relatively bold lines with the brand colours. We had agreed on a very simplistic, elegant and modern style with very iconic forms.