- Global Insurers -
Working with animation studio Squeezed I was brought on to finalise artwork Axa's Health Tech award ceremony. This involved working on a number of different elements including the event program, a floor plan, dinner table place-name cards, lanyard name badges and more.
The theme, typography and art direction had already been laid out so it was up to me to bring together all the elements together and produce all the final artwork ready for print.
The designs were split into two separate routes: one for the more generic Axa brand - the combination of blue and red as well as Axa Premium brand which exclusively used black and gold. The award ceremony catered for both groups so collateral for those separate brands was needed. The direction for the work was entirely dictated by the Axa's brand guidelines so the challenge was how to work within those boundaries whilst still producing striking work.