PRESENTATION•MOTION•EDITING

Adobe

Systems

Adobe

Systems

- Creative Software -

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Location

San Francisco, US

 

Brief

Adobe Target, Adobe Marketing Cloud & Director Confessions - infographics, brochure, presentation work & animation work.

 

Tools

Adobe Photoshop, Adobe Illustrator, Adobe Indesign & Adobe After Effects

 

Sectors

Tech, digital media, digital experience, publishing & advertising, 3D & immersive media, e-learning & collaboration.

Adobe Inc. (/əˈdoʊbi/ ə-DOH-bee), originally called Adobe Systems Incorporated, is an American multinational computer software company incorporated in Delaware and headquartered in San Jose, California.  It has historically specialized in software for the creation and publication of a wide range of content, including graphics, photography, illustration, animation, multimedia/video, motion pictures, and print.

 

In a quick project with London-based agencies Tommy as well as Golin, I worked again on Adobe Target along with Adobe's Director Confessions brochure, an annual report in addition to adding the finishing touches to Adobe Advertising Cloud which was proving to be very troublesome for the team. Using basic design principles I transformed the piece into something that worked both digitally and in traditional print.

...we connect content and data and introduce new technologies that democratize creativity and inspire entirely new categories of business...

Advertising

Cloud

I was charged with consulting on, looking at, polishing and perfecting some Advertising Cloud collateral for Adobe - to be completed to Adobe's brand guidelines using existing assets provided to me.

 

This involved a subtle reorganisation of what had previously been created to make it easier to read and less confusing and disconnected. The overall work did, of course, had to be completed using existing brand guidelines so the challenge was to create something that was more readable and which would work across platforms and either digital or printed media.

Desktop Mac and MacBook laptop displaying Adobe Advertising Cloud marketing collateral on screens, showcasing digital advertising solutions.

My approach was to space out the content more effectively - I felt it had been produced very randomly and haphazardly which resulted in literature that was not easy to read or digest.

 

Broadening the use of typographic weights proved to be a great idea as it helped hugely in augmenting the document and giving a far clearer hierarchy of information that the consumer would be able to read more comfortably.

Adobe Advertising Cloud brochure showcasing comprehensive digital marketing solutions, advertising strategies, and real-time analytics
Closeup of Adobe Advertising Cloud brochure detailing programmatic advertising solutions, data-driven insights, and digital marketing strategies

Directors

Confessions

Asked to create a brochure for Adobe’s annual Report - that years publication focussed on Creative Director Confessions which documented a survey conducted by Golin which asked a variety of key questions about the creative industry and where is would be heading in the future and what technologies would be the biggest influencers.

 

The project had to loosely fit within both the look and feel of the previous Adobe brochures, provided to me, although I was given some wriggle room to make changes as I saw fit.

Adobe brochure report for Creative and Art Directors, highlighting industry trends, creative solutions, and design insights for professionals.
Infographic displayed on Apple iPad from Adobe brochure for Creative Directors, showcasing data on digital media trends and advertising metrics.

Utilising a very bright colour palette which were all taken from a set of provided photographs and which, I felt, all worked very well in giving the piece a contemporary feel.

 

In addition to the copy layout I also created header icons and illustrations to denote chapter headers as well as an infographic which picked out data from the survey and I visualised the information with design and illustration.

Adobe brochure displayed on a MacBook Pro with infographic graph for Creative and Art Directors, featuring insights on advertising metrics.
Opened Adobe print brochure for Creative and Art Directors, displaying pages with design trends, creative strategies and industry insights.

SIMILAR PROJECTS

Desktop Mac and MacBook laptop displaying Adobe Advertising Cloud marketing collateral on screens, showcasing digital advertising solutions.
Adobe Advertising Cloud brochure showcasing comprehensive digital marketing solutions, advertising strategies, and real-time analytics
Closeup of Adobe Advertising Cloud brochure detailing programmatic advertising solutions, data-driven insights, and digital marketing strategies
Adobe brochure report for Creative and Art Directors, highlighting industry trends, creative solutions, and design insights for professionals.
Infographic displayed on Apple iPad from Adobe brochure for Creative Directors, showcasing data on digital media trends and advertising metrics.
Opened Adobe print brochure for Creative and Art Directors, displaying pages with design trends, creative strategies and industry insights.
Adobe brochure displayed on a MacBook Pro with infographic graph for Creative and Art Directors, featuring insights on advertising metrics.
Rory J Murphy logo linking to the homepage, displayed in the footer

Desktop Mac and MacBook laptop displaying Adobe Advertising Cloud marketing collateral on screens, showcasing digital advertising solutions.
Adobe Advertising Cloud brochure showcasing comprehensive digital marketing solutions, advertising strategies, and real-time analytics
Closeup of Adobe Advertising Cloud brochure detailing programmatic advertising solutions, data-driven insights, and digital marketing strategies

Adobe brochure report for Creative and Art Directors, highlighting industry trends, creative solutions, and design insights for professionals.
Infographic displayed on Apple iPad from Adobe brochure for Creative Directors, showcasing data on digital media trends and advertising metrics.
Opened Adobe print brochure for Creative and Art Directors, displaying pages with design trends, creative strategies and industry insights.
Adobe brochure displayed on a MacBook Pro with infographic graph for Creative and Art Directors, featuring insights on advertising metrics.
Envelope icon button to send a direct email
Pressed envelope button; composing and sending a direct email now active
Arrow icon; click to go back to the previous page you were on
Desktop Mac and MacBook laptop displaying Adobe Advertising Cloud marketing collateral on screens, showcasing digital advertising solutions.
Adobe Advertising Cloud brochure showcasing comprehensive digital marketing solutions, advertising strategies, and real-time analytics
Closeup of Adobe Advertising Cloud brochure detailing programmatic advertising solutions, data-driven insights, and digital marketing strategies

Adobe brochure report for Creative and Art Directors, highlighting industry trends, creative solutions, and design insights for professionals.
Infographic displayed on Apple iPad from Adobe brochure for Creative Directors, showcasing data on digital media trends and advertising metrics.
Opened Adobe print brochure for Creative and Art Directors, displaying pages with design trends, creative strategies and industry insights.
Adobe brochure displayed on a MacBook Pro with infographic graph for Creative and Art Directors, featuring insights on advertising metrics.
Active home icon in mobile navigation indicating you are on the homepage.
Home icon button for mobile navigation to return to the homepage
Active About icon in mobile navigation indicating you are on the About page
About icon button in mobile navigation to visit the About page
Highlighted product icon in navigation indicating you are currently on the Product page
Product icon; click to browse and buy items on the Product page through print-on-demand services
Highlighted Praise icon in navigation showing you are currently on the Testimonials page
Praise icon; click to visit the Testimonials page and read client reviews
Active contact icon indicating you are on the Contact page
Contact icon button to visit the Contact page and connect via social media
Arrow icon; click to go back to the previous page you were on

Desktop Mac and MacBook laptop displaying Adobe Advertising Cloud marketing collateral on screens, showcasing digital advertising solutions.
Adobe Advertising Cloud brochure showcasing comprehensive digital marketing solutions, advertising strategies, and real-time analytics
Closeup of Adobe Advertising Cloud brochure detailing programmatic advertising solutions, data-driven insights, and digital marketing strategies

Adobe brochure report for Creative and Art Directors, highlighting industry trends, creative solutions, and design insights for professionals.
Infographic displayed on Apple iPad from Adobe brochure for Creative Directors, showcasing data on digital media trends and advertising metrics.
Opened Adobe print brochure for Creative and Art Directors, displaying pages with design trends, creative strategies and industry insights.
Adobe brochure displayed on a MacBook Pro with infographic graph for Creative and Art Directors, featuring insights on advertising metrics.
Active home icon in mobile navigation indicating you are on the homepage.
Arrow icon; click to go back to the previous page you were on

Adobe Advertising Cloud brochure showcasing comprehensive digital marketing solutions, advertising strategies, and real-time analytics
Closeup of Adobe Advertising Cloud brochure detailing programmatic advertising solutions, data-driven insights, and digital marketing strategies

Adobe brochure report for Creative and Art Directors, highlighting industry trends, creative solutions, and design insights for professionals.
Infographic displayed on Apple iPad from Adobe brochure for Creative Directors, showcasing data on digital media trends and advertising metrics.
Opened Adobe print brochure for Creative and Art Directors, displaying pages with design trends, creative strategies and industry insights.
Adobe brochure displayed on a MacBook Pro with infographic graph for Creative and Art Directors, featuring insights on advertising metrics.

Adobe Advertising Cloud brochure showcasing comprehensive digital marketing solutions, advertising strategies, and real-time analytics
Closeup of Adobe Advertising Cloud brochure detailing programmatic advertising solutions, data-driven insights, and digital marketing strategies

Adobe brochure report for Creative and Art Directors, highlighting industry trends, creative solutions, and design insights for professionals.
Infographic displayed on Apple iPad from Adobe brochure for Creative Directors, showcasing data on digital media trends and advertising metrics.
Opened Adobe print brochure for Creative and Art Directors, displaying pages with design trends, creative strategies and industry insights.
Adobe brochure displayed on a MacBook Pro with infographic graph for Creative and Art Directors, featuring insights on advertising metrics.
Rory J Murphy logo linking to the homepage, displayed in the footer

Closeup of Adobe Advertising Cloud brochure detailing programmatic advertising solutions, data-driven insights, and digital marketing strategies
Adobe Advertising Cloud brochure showcasing comprehensive digital marketing solutions, advertising strategies, and real-time analytics
Adobe brochure report for Creative and Art Directors, highlighting industry trends, creative solutions, and design insights for professionals.
Infographic displayed on Apple iPad from Adobe brochure for Creative Directors, showcasing data on digital media trends and advertising metrics.
Opened Adobe print brochure for Creative and Art Directors, displaying pages with design trends, creative strategies and industry insights.
Adobe brochure displayed on a MacBook Pro with infographic graph for Creative and Art Directors, featuring insights on advertising metrics.

Adobe Advertising Cloud brochure showcasing comprehensive digital marketing solutions, advertising strategies, and real-time analytics
Closeup of Adobe Advertising Cloud brochure detailing programmatic advertising solutions, data-driven insights, and digital marketing strategies
Adobe brochure report for Creative and Art Directors, highlighting industry trends, creative solutions, and design insights for professionals.
Infographic displayed on Apple iPad from Adobe brochure for Creative Directors, showcasing data on digital media trends and advertising metrics.
Opened Adobe print brochure for Creative and Art Directors, displaying pages with design trends, creative strategies and industry insights.
Adobe brochure displayed on a MacBook Pro with infographic graph for Creative and Art Directors, featuring insights on advertising metrics.
Rory J Murphy logo linking to the homepage, displayed in the footer
Active home icon in mobile navigation indicating you are on the homepage.
Home icon button for mobile navigation to return to the homepage
Active About icon in mobile navigation indicating you are on the About page
About icon button in mobile navigation to visit the About page
Highlighted product icon in navigation indicating you are currently on the Product page
Product icon; click to browse and buy items on the Product page through print-on-demand services
Highlighted Praise icon in navigation showing you are currently on the Testimonials page
Praise icon; click to visit the Testimonials page and read client reviews
Active contact icon indicating you are on the Contact page
Contact icon button to visit the Contact page and connect via social media