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APPAREL

- Unused Design Relegated to Murphed  -

This was initially conceived for MMA apparel company Groundfighter, based in Portland Oregon. Groundfighter wanted to enter the clothing label market with an alternate take on the competition looking at labels like Upper Playground to produce wprk that deviated from the usual, uninspiring designs found in most general sporting apparel.

 

The concept centred around the idea of Brazilian Jiujitsu dan (grades) colours as well as the triangular holds. This was accentuated with the triangles in the triangles intertwining as if holds themselves. The triangles were colour with the same colour scheme from top to bottom of the different BJJ grades.