- Aviation Inspired Streetwear -
Planepat is a New York based streetwear clothing label who wanted to use aviation as their central branding concept. Based in New York Planepat
I was tasked with creating an identity for them which they had not used before. The previous iteration had used a very obvious mark of a plane in various different styles but I preferred to offer a more unique twist on the concept of flight with relation to what the brand was all about. I took the fighter plane insignia in relation to the triangle and went with the concept of thrust.
Showcasing not only some of the biggest names in the business, but also offering a glimpse beneath the surface into tomorrow’s most promising artists.
Due to the very tight budget, I had a very small window to work within so did not have the ideal period I would have liked to have worked in. However I felt that the mark that I conceived it the brief perfectly.