BRANDING•DIRECTION•DESIGN

Pernod

Ricard

Pernod

Ricard

International Booze

Location

London | UK

 

Brief

Work on Prnods portfolio of mrketing collatera for Pernop Ricard's wine and drinks portfolio - incluing Absolut vodka, Absolut Lime, Liliac, Beefeater GIn, Plymouth gin along with sales presentations and video edits for Chivas Brother Ask Alex social media segments. Work witgh each brand to stick to the brand's guidelines and values.

 

Tools

Adobe Premier Pro, Adobe Inesign, Microsoft PowerPoint

Pernod Ricard (French: [pɛʁno ʁikaʁ]) is a French company best known for its anise-flavoured pastis apéritifs Pernod Anise and Ricard Pastis (often referred to simply as Pernod or Ricard). The world's second-largest wine and spirits seller,[3] it also produces several other types of pastis.

 

Featuring a constantly evolving portfolio of drinks brands including,  Campo Viejo, Havana Club, La Hechicera, Malibu, Maison Belle Époque, Mumm, The Glenvilet, Kahlua, Jameson, Martell and many more.

...Convivialité is the heart of everything we do, from our vineyards and farms to distilleries, production sites....

Beefeater Gin logo: stylized red 'B' pierced by a spear, reflecting the brand's London heritage.

Beefeater

Gin

Beefeater Gin stands as an iconic symbol of London Dry Gin, celebrated for its rich heritage and distinctive botanical blend. Renowned for its classic yet bold flavor profile, Beefeater has been a staple in the spirits industry, appealing to both traditional enthusiasts and modern connoisseurs alike.

This project showcases a series of striking images that capture the essence of Beefeater Gin. The visuals highlight the brand’s signature bottle design, meticulous production process, and vibrant heritage, creating an immersive experience for viewers. By combining high-quality photography with engaging composition, the series is designed to elevate brand storytelling, foster social media engagement, and drive interest in Beefeater Gin’s timeless appeal.

Beefeater Gin bottle displayed against its signature red and white backdrop, showcasing premium London Dry Gin.
Low-angle shot of a man carrying a bottle of Beefeater Gin, emphasizing the iconic spirit and its classic design.
Entrance to the Beefeater Gin distillery with branded signage, highlighting the heritage of London Dry Gin production.
Artfully presented Beefeater Gin cocktail on a table with bar tools and culinary garnishes, perfect for craft cocktail inspiration.
Beefeater Gin promotional leaflet featuring detailed brand imagery and product information, ideal for spirits marketing.
Chivas Brothers logo featuring a shield with a lion emblem and a crown.

Chivas

Brothers

Chivas Brothers stands as a leader in the premium spirits industry, renowned for its rich heritage, quality craftsmanship, and innovative approach. With a portfolio that includes some of the most respected names in whisky and luxury beverages, Chivas Brothers consistently drives excellence in both brand legacy and market performance.

This project features a series of dynamic slides that outline the half-year fiscal results for Chivas Brothers. The presentation combines clear data visualization with concise insights, highlighting key performance metrics, revenue trends, and strategic growth drivers. Designed to engage stakeholders and provide transparency, the slide deck delivers an effective overview of the brand’s financial performance while reinforcing its position as an industry innovator.

Cover page for Chivas Brothers half-year reporting, featuring bold branding and visual design.
Infographic displaying growth strategy and percentages for Chivas, Ballantine's, Royal Salute, and Glenlivet.
Chivas Regal freetrade typographic statement image featuring bold modern lettering and dynamic design elements highlighting key industry growth
Quote from Jean-Etienne Gourgues, Chairman and CEO of Chivas Regal, emphasizing strategic insights.
Instagram carousel image featuring Pernod Ricard half-year revenue report with dynamic charts, graphs, and key financial metrics. The engaging,
​The Absolut Vodka logo features a minimalist design with the brand's name in a clean, sans-serif typeface, emphasizing simplicity and purity.

Absolut

Vodka

The client envisioned an animated slide that would capture the vibrant essence of Absolut Lime—a fusion of refreshing zest and contemporary design. They sought a creative concept that not only showcased the unique lime-infused twist on a classic vodka but also resonated with a youthful, trend-savvy audience. The brief called for a blend of bold color palettes, dynamic motion graphics, and playful visual transitions that evoke the crisp, invigorating experience of a freshly squeezed lime.

 

The resulting animation slide is a visually engaging masterpiece that drives social media interaction and brand engagement. With its fluid transitions, bold lime greens, and modern typography, the slide effortlessly draws viewers into the world of Absolut Lime. The seamless interplay between vibrant visuals and subtle interactive elements not only reinforces the brand’s innovative identity but also encourages users to share, comment, and engage—ultimately boosting visibility and delivering a refreshing, immersive experience.

Two bottles of Absolut Lime vodka standing side by side, featuring the brand’s signature frosted glass design and vibrant green label.
Absolut Vodka Lime and soda cocktails in stylish glasses, garnished with fresh lime, set against a modern bar backdrop.
Close-up of an Absolut Vodka bottle in an ice bucket with tasting notes for Absolut Lime, emphasizing its crisp, refreshing flavor.
Smiling man enjoying Absolut Vodka at a nighttime party, holding a cocktail and exuding a lively, celebratory vibe.
Smiling man enjoying Absolut Vodka at a nighttime party, holding a cocktail and exuding a lively, celebratory vibe.

Plymouth

Gin

Plymouth Gin is celebrated for its unique maritime heritage and distinct botanical character that sets it apart in the world of gin. Renowned for its slightly sweeter profile and smooth finish, the brand has earned a loyal following among enthusiasts seeking a taste of traditional British craftsmanship blended with innovative flavour nuances.

This project features a curated series of high-impact images that capture the essence of Plymouth Gin. The visuals emphasize its timeless bottle design, coastal inspiration, and artisanal production methods, creating a compelling narrative that engages audiences across digital platforms. The series is designed to enhance brand storytelling, boost social media engagement, and underscore Plymouth Gin’s rich legacy and modern appeal.

Two bottles of Plymouth Gin elegantly displayed, highlighting the brand’s distinctive design.
Exterior view of Plymouth Gin’s historic distillery, showcasing its traditional architecture and heritage.
Interior view of Plymouth Gin’s distillery, featuring production areas that emphasize artisanal craftsmanship.
Recipe for a Plymouth Pink & Tonic cocktail, clearly listing ingredients and preparation steps.
Plymouth Gin leaflet insert, a packaging insert detailing product information and brand heritage.

SIMILAR PROJECTS

Beefeater Gin bottle displayed against its signature red and white backdrop, showcasing premium London Dry Gin.
Low-angle shot of a man carrying a bottle of Beefeater Gin, emphasizing the iconic spirit and its classic design.
Entrance to the Beefeater Gin distillery with branded signage, highlighting the heritage of London Dry Gin production.
Artfully presented Beefeater Gin cocktail on a table with bar tools and culinary garnishes, perfect for craft cocktail inspiration.
Beefeater Gin promotional leaflet featuring detailed brand imagery and product information, ideal for spirits marketing.
Chivas Brothers logo featuring a shield with a lion emblem and a crown.
Cover page for Chivas Brothers half-year reporting, featuring bold branding and visual design.
Infographic displaying growth strategy and percentages for Chivas, Ballantine's, Royal Salute, and Glenlivet.
Chivas Regal freetrade typographic statement image featuring bold modern lettering and dynamic design elements highlighting key industry growth
Quote from Jean-Etienne Gourgues, Chairman and CEO of Chivas Regal, emphasizing strategic insights.
Instagram carousel image featuring Pernod Ricard half-year revenue report with dynamic charts, graphs, and key financial metrics. The engaging,
​The Absolut Vodka logo features a minimalist design with the brand's name in a clean, sans-serif typeface, emphasizing simplicity and purity.
Two bottles of Absolut Lime vodka standing side by side, featuring the brand’s signature frosted glass design and vibrant green label.
Absolut Vodka Lime and soda cocktails in stylish glasses, garnished with fresh lime, set against a modern bar backdrop.
Close-up of an Absolut Vodka bottle in an ice bucket with tasting notes for Absolut Lime, emphasizing its crisp, refreshing flavor.
Smiling man enjoying Absolut Vodka at a nighttime party, holding a cocktail and exuding a lively, celebratory vibe.
Smiling man enjoying Absolut Vodka at a nighttime party, holding a cocktail and exuding a lively, celebratory vibe.
Two bottles of Plymouth Gin elegantly displayed, highlighting the brand’s distinctive design.
Exterior view of Plymouth Gin’s historic distillery, showcasing its traditional architecture and heritage.
Interior view of Plymouth Gin’s distillery, featuring production areas that emphasize artisanal craftsmanship.
Recipe for a Plymouth Pink & Tonic cocktail, clearly listing ingredients and preparation steps.
Plymouth Gin leaflet insert, a packaging insert detailing product information and brand heritage.
Watchtower games logo on paper in black and yellow linking to Watchtower Games project page on www.roryjmurphy.com
Marbek apparel company logo on clothing hangtag linking to Marbek project page on www.roryjmurphy.com
Bearded man wearing a humorous X-Men parody t-shirt, showing characters like Rogue, Gambit, and Wolverine as eggs.
Clickable home icon to inicate to the user that tapping this will take them to the homepage
About icon button in mobile navigation to visit the About page
About icon (active) – You are viewing the About Us page.
"Product icon (active) – Currently browsing our print-on-demand store.
Product icon linking to our print-on-demand store page for browsing and purchasing items.
Highlighted Praise icon in navigation showing you are currently on the Testimonials page
Testimonials icon showcasing customer reviews.
Active contact icon indicating you are on the Contact page
Contact icon directing to the social and contact page.

Beefeater Gin bottle displayed against its signature red and white backdrop, showcasing premium London Dry Gin.
Low-angle shot of a man carrying a bottle of Beefeater Gin, emphasizing the iconic spirit and its classic design.
Entrance to the Beefeater Gin distillery with branded signage, highlighting the heritage of London Dry Gin production.
Artfully presented Beefeater Gin cocktail on a table with bar tools and culinary garnishes, perfect for craft cocktail inspiration.
Beefeater Gin promotional leaflet featuring detailed brand imagery and product information, ideal for spirits marketing.
Infographic displaying growth strategy and percentages for Chivas, Ballantine's, Royal Salute, and Glenlivet.
Cover page for Chivas Brothers half-year reporting, featuring bold branding and visual design.
Chivas Regal freetrade typographic statement image featuring bold modern lettering and dynamic design elements highlighting key industry growth
Quote from Jean-Etienne Gourgues, Chairman and CEO of Chivas Regal, emphasizing strategic insights.
Instagram carousel image featuring Pernod Ricard half-year revenue report with dynamic charts, graphs, and key financial metrics. The engaging,
​The Absolut Vodka logo features a minimalist design with the brand's name in a clean, sans-serif typeface, emphasizing simplicity and purity.
Two bottles of Absolut Lime vodka standing side by side, featuring the brand’s signature frosted glass design and vibrant green label.
Absolut Vodka Lime and soda cocktails in stylish glasses, garnished with fresh lime, set against a modern bar backdrop.
Close-up of an Absolut Vodka bottle in an ice bucket with tasting notes for Absolut Lime, emphasizing its crisp, refreshing flavor.
Smiling man enjoying Absolut Vodka at a nighttime party, holding a cocktail and exuding a lively, celebratory vibe.
Smiling man enjoying Absolut Vodka at a nighttime party, holding a cocktail and exuding a lively, celebratory vibe.
Two bottles of Plymouth Gin elegantly displayed, highlighting the brand’s distinctive design.
Exterior view of Plymouth Gin’s historic distillery, showcasing its traditional architecture and heritage.
Interior view of Plymouth Gin’s distillery, featuring production areas that emphasize artisanal craftsmanship.
Recipe for a Plymouth Pink & Tonic cocktail, clearly listing ingredients and preparation steps.
Plymouth Gin leaflet insert, a packaging insert detailing product information and brand heritage.
Clickable home icon to inicate to the user that tapping this will take them to the homepage
About icon (active) – You are viewing the About Us page.
Arrow icon; click to go back to the previous page you were on
Mail icon providing a direct link for users to contact the website via email.
Beefeater Gin bottle displayed against its signature red and white backdrop, showcasing premium London Dry Gin.
Low-angle shot of a man carrying a bottle of Beefeater Gin, emphasizing the iconic spirit and its classic design.
Entrance to the Beefeater Gin distillery with branded signage, highlighting the heritage of London Dry Gin production.
Artfully presented Beefeater Gin cocktail on a table with bar tools and culinary garnishes, perfect for craft cocktail inspiration.
Beefeater Gin promotional leaflet featuring detailed brand imagery and product information, ideal for spirits marketing.
Cover page for Chivas Brothers half-year reporting, featuring bold branding and visual design.
Infographic displaying growth strategy and percentages for Chivas, Ballantine's, Royal Salute, and Glenlivet.
Chivas Regal freetrade typographic statement image featuring bold modern lettering and dynamic design elements highlighting key industry growth
Quote from Jean-Etienne Gourgues, Chairman and CEO of Chivas Regal, emphasizing strategic insights.
Instagram carousel image featuring Pernod Ricard half-year revenue report with dynamic charts, graphs, and key financial metrics. The engaging,
Two bottles of Absolut Lime vodka standing side by side, featuring the brand’s signature frosted glass design and vibrant green label.
Absolut Vodka Lime and soda cocktails in stylish glasses, garnished with fresh lime, set against a modern bar backdrop.
Close-up of an Absolut Vodka bottle in an ice bucket with tasting notes for Absolut Lime, emphasizing its crisp, refreshing flavor.
Smiling man enjoying Absolut Vodka at a nighttime party, holding a cocktail and exuding a lively, celebratory vibe.
Smiling man enjoying Absolut Vodka at a nighttime party, holding a cocktail and exuding a lively, celebratory vibe.
Two bottles of Plymouth Gin elegantly displayed, highlighting the brand’s distinctive design.
Exterior view of Plymouth Gin’s historic distillery, showcasing its traditional architecture and heritage.
Interior view of Plymouth Gin’s distillery, featuring production areas that emphasize artisanal craftsmanship.
Recipe for a Plymouth Pink & Tonic cocktail, clearly listing ingredients and preparation steps.
Plymouth Gin leaflet insert, a packaging insert detailing product information and brand heritage.
Marbek apparel company logo on clothing hangtag linking to Marbek project page on www.roryjmurphy.com
Watchtower games logo on paper in black and yellow linking to Watchtower Games project page on www.roryjmurphy.com
Bearded man wearing a humorous X-Men parody t-shirt, showing characters like Rogue, Gambit, and Wolverine as eggs.
Rory J. Murphy Logo - Click to go back home
Clickable home icon to inicate to the user that tapping this will take them to the homepage

Beefeater Gin bottle displayed against its signature red and white backdrop, showcasing premium London Dry Gin.
Low-angle shot of a man carrying a bottle of Beefeater Gin, emphasizing the iconic spirit and its classic design.
Entrance to the Beefeater Gin distillery with branded signage, highlighting the heritage of London Dry Gin production.
Artfully presented Beefeater Gin cocktail on a table with bar tools and culinary garnishes, perfect for craft cocktail inspiration.
Beefeater Gin promotional leaflet featuring detailed brand imagery and product information, ideal for spirits marketing.
Cover page for Chivas Brothers half-year reporting, featuring bold branding and visual design.
Infographic displaying growth strategy and percentages for Chivas, Ballantine's, Royal Salute, and Glenlivet.
Chivas Regal freetrade typographic statement image featuring bold modern lettering and dynamic design elements highlighting key industry growth
Quote from Jean-Etienne Gourgues, Chairman and CEO of Chivas Regal, emphasizing strategic insights.
Instagram carousel image featuring Pernod Ricard half-year revenue report with dynamic charts, graphs, and key financial metrics. The engaging,
Two bottles of Absolut Lime vodka standing side by side, featuring the brand’s signature frosted glass design and vibrant green label.
Absolut Vodka Lime and soda cocktails in stylish glasses, garnished with fresh lime, set against a modern bar backdrop.
Close-up of an Absolut Vodka bottle in an ice bucket with tasting notes for Absolut Lime, emphasizing its crisp, refreshing flavor.
Smiling man enjoying Absolut Vodka at a nighttime party, holding a cocktail and exuding a lively, celebratory vibe.
Smiling man enjoying Absolut Vodka at a nighttime party, holding a cocktail and exuding a lively, celebratory vibe.
Two bottles of Plymouth Gin elegantly displayed, highlighting the brand’s distinctive design.
Exterior view of Plymouth Gin’s historic distillery, showcasing its traditional architecture and heritage.
Interior view of Plymouth Gin’s distillery, featuring production areas that emphasize artisanal craftsmanship.
Recipe for a Plymouth Pink & Tonic cocktail, clearly listing ingredients and preparation steps.
Plymouth Gin leaflet insert, a packaging insert detailing product information and brand heritage.
Watchtower games logo on paper in black and yellow linking to Watchtower Games project page on www.roryjmurphy.com
Marbek apparel company logo on clothing hangtag linking to Marbek project page on www.roryjmurphy.com
Bearded man wearing a humorous X-Men parody t-shirt, showing characters like Rogue, Gambit, and Wolverine as eggs.

Beefeater Gin bottle displayed against its signature red and white backdrop, showcasing premium London Dry Gin.
Low-angle shot of a man carrying a bottle of Beefeater Gin, emphasizing the iconic spirit and its classic design.
Entrance to the Beefeater Gin distillery with branded signage, highlighting the heritage of London Dry Gin production.
Artfully presented Beefeater Gin cocktail on a table with bar tools and culinary garnishes, perfect for craft cocktail inspiration.
Beefeater Gin promotional leaflet featuring detailed brand imagery and product information, ideal for spirits marketing.
Chivas Brothers logo featuring a shield with a lion emblem and a crown.
Cover page for Chivas Brothers half-year reporting, featuring bold branding and visual design.
Infographic displaying growth strategy and percentages for Chivas, Ballantine's, Royal Salute, and Glenlivet.
Chivas Regal freetrade typographic statement image featuring bold modern lettering and dynamic design elements highlighting key industry growth
Quote from Jean-Etienne Gourgues, Chairman and CEO of Chivas Regal, emphasizing strategic insights.
Instagram carousel image featuring Pernod Ricard half-year revenue report with dynamic charts, graphs, and key financial metrics. The engaging,
Absolut Vodka Lime and soda cocktails in stylish glasses, garnished with fresh lime, set against a modern bar backdrop.
Close-up of an Absolut Vodka bottle in an ice bucket with tasting notes for Absolut Lime, emphasizing its crisp, refreshing flavor.
Smiling man enjoying Absolut Vodka at a nighttime party, holding a cocktail and exuding a lively, celebratory vibe.
Smiling man enjoying Absolut Vodka at a nighttime party, holding a cocktail and exuding a lively, celebratory vibe.
Two bottles of Plymouth Gin elegantly displayed, highlighting the brand’s distinctive design.
Exterior view of Plymouth Gin’s historic distillery, showcasing its traditional architecture and heritage.
Interior view of Plymouth Gin’s distillery, featuring production areas that emphasize artisanal craftsmanship.
Recipe for a Plymouth Pink & Tonic cocktail, clearly listing ingredients and preparation steps.
Plymouth Gin leaflet insert, a packaging insert detailing product information and brand heritage.
Clickable home icon to inicate to the user that tapping this will take them to the homepage
Arrow icon; click to go back to the previous page you were on

Beefeater Gin logo: stylized red 'B' pierced by a spear, reflecting the brand's London heritage.
Beefeater Gin bottle displayed against its signature red and white backdrop, showcasing premium London Dry Gin.
Low-angle shot of a man carrying a bottle of Beefeater Gin, emphasizing the iconic spirit and its classic design.
Entrance to the Beefeater Gin distillery with branded signage, highlighting the heritage of London Dry Gin production.
Artfully presented Beefeater Gin cocktail on a table with bar tools and culinary garnishes, perfect for craft cocktail inspiration.
Beefeater Gin promotional leaflet featuring detailed brand imagery and product information, ideal for spirits marketing.
Chivas Brothers logo featuring a shield with a lion emblem and a crown.
Cover page for Chivas Brothers half-year reporting, featuring bold branding and visual design.
Infographic displaying growth strategy and percentages for Chivas, Ballantine's, Royal Salute, and Glenlivet.
Chivas Regal freetrade typographic statement image featuring bold modern lettering and dynamic design elements highlighting key industry growth
Quote from Jean-Etienne Gourgues, Chairman and CEO of Chivas Regal, emphasizing strategic insights.
Instagram carousel image featuring Pernod Ricard half-year revenue report with dynamic charts, graphs, and key financial metrics. The engaging,
​The Absolut Vodka logo features a minimalist design with the brand's name in a clean, sans-serif typeface, emphasizing simplicity and purity.
Two bottles of Absolut Lime vodka standing side by side, featuring the brand’s signature frosted glass design and vibrant green label.
Absolut Vodka Lime and soda cocktails in stylish glasses, garnished with fresh lime, set against a modern bar backdrop.
Close-up of an Absolut Vodka bottle in an ice bucket with tasting notes for Absolut Lime, emphasizing its crisp, refreshing flavor.
Smiling man enjoying Absolut Vodka at a nighttime party, holding a cocktail and exuding a lively, celebratory vibe.
Smiling man enjoying Absolut Vodka at a nighttime party, holding a cocktail and exuding a lively, celebratory vibe.
Two bottles of Plymouth Gin elegantly displayed, highlighting the brand’s distinctive design.
Exterior view of Plymouth Gin’s historic distillery, showcasing its traditional architecture and heritage.
Interior view of Plymouth Gin’s distillery, featuring production areas that emphasize artisanal craftsmanship.
Recipe for a Plymouth Pink & Tonic cocktail, clearly listing ingredients and preparation steps.
Plymouth Gin leaflet insert, a packaging insert detailing product information and brand heritage.
Rory J. Murphy Logo - Click to go back home
Clickable home icon to inicate to the user that tapping this will take them to the homepage
About icon button in mobile navigation to visit the About page
About icon (active) – You are viewing the About Us page.
"Product icon (active) – Currently browsing our print-on-demand store.
Product icon linking to our print-on-demand store page for browsing and purchasing items.
Highlighted Praise icon in navigation showing you are currently on the Testimonials page
Testimonials icon showcasing customer reviews.
Active contact icon indicating you are on the Contact page
Contact icon directing to the social and contact page.

Beefeater Gin bottle displayed against its signature red and white backdrop, showcasing premium London Dry Gin.
Low-angle shot of a man carrying a bottle of Beefeater Gin, emphasizing the iconic spirit and its classic design.
Entrance to the Beefeater Gin distillery with branded signage, highlighting the heritage of London Dry Gin production.
Artfully presented Beefeater Gin cocktail on a table with bar tools and culinary garnishes, perfect for craft cocktail inspiration.
Beefeater Gin promotional leaflet featuring detailed brand imagery and product information, ideal for spirits marketing.
Chivas Brothers logo featuring a shield with a lion emblem and a crown.
Cover page for Chivas Brothers half-year reporting, featuring bold branding and visual design.
Infographic displaying growth strategy and percentages for Chivas, Ballantine's, Royal Salute, and Glenlivet.
Chivas Regal freetrade typographic statement image featuring bold modern lettering and dynamic design elements highlighting key industry growth
Quote from Jean-Etienne Gourgues, Chairman and CEO of Chivas Regal, emphasizing strategic insights.
Instagram carousel image featuring Pernod Ricard half-year revenue report with dynamic charts, graphs, and key financial metrics. The engaging,
​The Absolut Vodka logo features a minimalist design with the brand's name in a clean, sans-serif typeface, emphasizing simplicity and purity.
Two bottles of Absolut Lime vodka standing side by side, featuring the brand’s signature frosted glass design and vibrant green label.
Absolut Vodka Lime and soda cocktails in stylish glasses, garnished with fresh lime, set against a modern bar backdrop.
Close-up of an Absolut Vodka bottle in an ice bucket with tasting notes for Absolut Lime, emphasizing its crisp, refreshing flavor.
Smiling man enjoying Absolut Vodka at a nighttime party, holding a cocktail and exuding a lively, celebratory vibe.
Smiling man enjoying Absolut Vodka at a nighttime party, holding a cocktail and exuding a lively, celebratory vibe.
Two bottles of Plymouth Gin elegantly displayed, highlighting the brand’s distinctive design.
Exterior view of Plymouth Gin’s historic distillery, showcasing its traditional architecture and heritage.
Interior view of Plymouth Gin’s distillery, featuring production areas that emphasize artisanal craftsmanship.
Recipe for a Plymouth Pink & Tonic cocktail, clearly listing ingredients and preparation steps.
Plymouth Gin leaflet insert, a packaging insert detailing product information and brand heritage.
Rory J. Murphy Logo - Click to go back home