Oakley was started by James Jannard in 1975 in his garage with an initial investment of $300. The name "Oakley" came from Jim's English Setter, "Oakley Anne". The first Oakley sunglasses; Factory Pilot Eyeshades, were sport-oriented, resembling goggles and were released in 1984. These were followed in 1985 by the Oakley Frogskin, a casual sunglass style that was made in Japan.
I created a design that was based on my painting techniques but converting the ethos to a digital processes. After reaching the shortlist I sadly didn’t get to the final round but was invited to the party were the winner would be announced who won a set with his design fully produced.
Sunglasses product design and packaging design
Hand-Rendered Adobe Photoshop & Adobe Illustrator
Oakley sunglasses would ultimately be borne from an augmented pair of Oakley goggles tweaked to look slightly less like goggles.
My approach to the illustration was largely inspired by the research I had done on the other Artist Series’ entries as well as other street art fashion illustration collaboration pieces for brands such as Carhartt, Nike etc.
With that in mind I approached the piece as a usual piece of painted art I would do at the time, and settled on a abstracted female figure which I gave an additional third eye.
On the sunglasses themselves I used dual colour concept with Blue one the left leg and red on the right. The letters of the colours were to represent the side of the glasses - blue for left and red for right.
I initially drew the image up on bristol board and then inked by hand with a dip pen and indian ink. From there I scanned the illustration into the computer where I coloured using abstract vector shapes to describe the planes.
The sunglasses bag, was a direct repeat of the box work - which was the way in which seemed to be the norm so I decided to follow that trend.
The colouring technique employed the use of abstract shades of colour (white) which was set at various transparency levels in Adobe Photoshop which, when layered on top of each other, would build up to give the impression of depth.
The design that I entered centred around the idea of my painted work as a wearable piece or art. My intention was that the box was to be kept as an ornamental piece that could be displayed on a shelf.