ILLUSTRATION•PACKAGING DESIGN

Adobe

Sunglasses

Oakley

- Packaging and Eyewear Art -

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Location

Lake Forest | CA, US

 

Brief

Create a new design for Oakley’s Artist Series - designing the Hijinx sunglasses, the sunglasses packaging as well as the micro bag and integrated cleaning cloth. The style and approach is entirely up to the artist.

 

Tools

Hand-Rendered & Adobe Photoshop

Oakley was started by J Jannard in 1975 in his garage with an initial investment of $300. The name "Oakley" came from Jim's English Setter, "Oakley Anne". The first Oakley sunglasses; Factory Pilot Eyeshades, were sport-oriented, resembling goggles and were released in 1984. These were followed in 1985 by the Oakley Frogskin, a casual sunglass style that was made in Japan.

 

I created a design that was based on my painting techniques but converting the ethos to a digital processes. This would rely on printing process to recreate a layered look and feel which was intended to resemble a painting - but in an intentionally flat and graphic fashion.

... Whether it's for sports, daily wear, or special activities, Oakley offers a wide range of products that ensure comfort, durability, and superior performance...

Initial

Sketches

The approach to the illustration was largely inspired by the research I had done on the other Artist Series’ entries as well as other street art fashion illustration collaboration pieces for brands such as  Carhartt, Nike etc.

 

I initially drew the image up on bristol board and then inked by hand with a dip pen and india ink. From there, the piece was scanned the illustration into the computer where it was coloured using abstract vector shapes to describe the planes.

Sketchbook open to early concept sketches for Oakley Artist Series sunglasses, showcasing design ideas and creative notes.
Oakley Hijinx Artist Series sunglasses presented with branded box packaging and matching microfibre cloth, highlighting distinctive design.

Oakley

Sunglasses

On the sunglasses themselves I used  dual colour concept with Blue one the left leg and red on the right. The letters of the colours were to represent the side of the glasses - blue for left and red for right.

 

I initially drew the image up on bristol board and then inked by hand with a dip pen and indian ink. From there I scanned the illustration into the computer where I coloured using abstract vector shapes to describe the planes.

 

The sunglasses bag, was a direct repeat of the box work - which was the way in which seemed to be the norm so I decided to follow that trend.

Artist Series Oakley Hijinx sunglasses showcasing unique design elements, featuring vibrant colors and artistic patterns.

Oakley

Packaging

The colouring technique employed the use of abstract shades of colour (white) which was set at various transparency levels in Adobe Photoshop which, when layered on top of each other, would build up to give the impression of depth.

 

The design that I entered centred around the idea of my painted work as a wearable piece or art. My intention was that the box was to be kept as an ornamental piece that could be displayed on a shelf.

Illustration of a woman pointing upward on Oakley Hijinx box packaging with an imitation wood texture in street art style.

Oakley

Microbag

The colouring technique employed the use of abstract shades of colour (white) which was set at various transparency levels in Adobe Photoshop which, when layered on top of each other, would build up to give the impression of depth.

 

The design that I entered centred around the idea of my painted work as a wearable piece or art. My intention was that the box was to be kept as an ornamental piece that could be displayed on a shelf.

Illustration of a woman pointing upward on an Oakley Hijinx microfiber cloth bag featuring a wood texture in street art style.

Final

Product

The colouring technique employed the use of abstract shades of colour (white) which was set at various transparency levels in Adobe Photoshop which, when layered on top of each other, would build up to give the impression of depth.

 

The design that I entered centred around the idea of my painted work as a wearable piece or art. My intention was that the box was to be kept as an ornamental piece that could be displayed on a shelf.

SIMILAR PROJECTS

Sketchbook open to early concept sketches for Oakley Artist Series sunglasses, showcasing design ideas and creative notes.
Oakley Hijinx Artist Series sunglasses presented with branded box packaging and matching microfibre cloth, highlighting distinctive design.
Artist Series Oakley Hijinx sunglasses showcasing unique design elements, featuring vibrant colors and artistic patterns.
Illustration of a woman pointing upward on Oakley Hijinx box packaging with an imitation wood texture in street art style.
Illustration of a woman pointing upward on an Oakley Hijinx microfiber cloth bag featuring a wood texture in street art style.
Rory J Murphy logo linking to the homepage, displayed in the footer

Sketchbook open to early concept sketches for Oakley Artist Series sunglasses, showcasing design ideas and creative notes.
Oakley Hijinx Artist Series sunglasses presented with branded box packaging and matching microfibre cloth, highlighting distinctive design.
Artist Series Oakley Hijinx sunglasses showcasing unique design elements, featuring vibrant colors and artistic patterns.
Illustration of a woman pointing upward on Oakley Hijinx box packaging with an imitation wood texture in street art style.
Oakley Hijinx box packaging with imitation wood texture and an illustration of a woman with stars over her nipples.
Illustration of a woman pointing upward on an Oakley Hijinx microfiber cloth bag featuring a wood texture in street art style.
Flat fabric swatch of an Oakley Hijinx Artist Series microfibre cloth bag, featuring vibrant street art design, ideal for eyewear care.
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Sketchbook open to early concept sketches for Oakley Artist Series sunglasses, showcasing design ideas and creative notes.
Oakley Hijinx Artist Series sunglasses presented with branded box packaging and matching microfibre cloth, highlighting distinctive design.
Artist Series Oakley Hijinx sunglasses showcasing unique design elements, featuring vibrant colors and artistic patterns.
Illustration of a woman pointing upward on Oakley Hijinx box packaging with an imitation wood texture in street art style.
Oakley Hijinx box packaging with imitation wood texture and an illustration of a woman with stars over her nipples.
Illustration of a woman pointing upward on an Oakley Hijinx microfiber cloth bag featuring a wood texture in street art style.
Flat fabric swatch of an Oakley Hijinx Artist Series microfibre cloth bag, featuring vibrant street art design, ideal for eyewear care.
Arrow icon; click to go back to the previous page you were on

Sketchbook open to early concept sketches for Oakley Artist Series sunglasses, showcasing design ideas and creative notes.
Oakley Hijinx Artist Series sunglasses presented with branded box packaging and matching microfibre cloth, highlighting distinctive design.
Artist Series Oakley Hijinx sunglasses showcasing unique design elements, featuring vibrant colors and artistic patterns.
Illustration of a woman pointing upward on Oakley Hijinx box packaging with an imitation wood texture in street art style.
Illustration of a woman pointing upward on an Oakley Hijinx microfiber cloth bag featuring a wood texture in street art style.
Flat fabric swatch of an Oakley Hijinx Artist Series microfibre cloth bag, featuring vibrant street art design, ideal for eyewear care.
Arrow icon; click to go back to the previous page you were on

Sketchbook open to early concept sketches for Oakley Artist Series sunglasses, showcasing design ideas and creative notes.
Oakley Hijinx Artist Series sunglasses presented with branded box packaging and matching microfibre cloth, highlighting distinctive design.
Artist Series Oakley Hijinx sunglasses showcasing unique design elements, featuring vibrant colors and artistic patterns.
Stylish Artist Series Oakley Hijinx sunglasses, blending vibrant artistic designs with high-fashion aesthetics for a unique eyewear experience.
Illustration of a woman pointing upward on Oakley Hijinx box packaging with an imitation wood texture in street art style.
Oakley Hijinx box packaging with imitation wood texture and an illustration of a woman with stars over her nipples.
Illustration of a woman pointing upward on an Oakley Hijinx microfiber cloth bag featuring a wood texture in street art style.
Flat fabric swatch of an Oakley Hijinx Artist Series microfibre cloth bag, featuring vibrant street art design, ideal for eyewear care.
Display of Oakley Hijinx Artist Series sunglasses with box packaging and unstitched microfibre cloth swatch, highlighting quality.

Sketchbook open to early concept sketches for Oakley Artist Series sunglasses, showcasing design ideas and creative notes.
Oakley Hijinx Artist Series sunglasses presented with branded box packaging and matching microfibre cloth, highlighting distinctive design.
Artist Series Oakley Hijinx sunglasses showcasing unique design elements, featuring vibrant colors and artistic patterns.
Stylish Artist Series Oakley Hijinx sunglasses, blending vibrant artistic designs with high-fashion aesthetics for a unique eyewear experience.
Illustration of a woman pointing upward on Oakley Hijinx box packaging with an imitation wood texture in street art style.
Illustration of a woman pointing upward on an Oakley Hijinx microfiber cloth bag featuring a wood texture in street art style.
Flat fabric swatch of an Oakley Hijinx Artist Series microfibre cloth bag, featuring vibrant street art design, ideal for eyewear care.
Rory J Murphy logo linking to the homepage, displayed in the footer
Active home icon in mobile navigation indicating you are on the homepage.
Home icon button for mobile navigation to return to the homepage
About icon button in mobile navigation to visit the About page
Highlighted product icon in navigation indicating you are currently on the Product page
Product icon; click to browse and buy items on the Product page through print-on-demand services
Highlighted Praise icon in navigation showing you are currently on the Testimonials page
Praise icon; click to visit the Testimonials page and read client reviews
Active contact icon indicating you are on the Contact page
Contact icon button to visit the Contact page and connect via social media

Sketchbook open to early concept sketches for Oakley Artist Series sunglasses, showcasing design ideas and creative notes.
Oakley Hijinx Artist Series sunglasses presented with branded box packaging and matching microfibre cloth, highlighting distinctive design.
Artist Series Oakley Hijinx sunglasses showcasing unique design elements, featuring vibrant colors and artistic patterns.
Illustration of a woman pointing upward on Oakley Hijinx box packaging with an imitation wood texture in street art style.
Illustration of a woman pointing upward on an Oakley Hijinx microfiber cloth bag featuring a wood texture in street art style.
Flat fabric swatch of an Oakley Hijinx Artist Series microfibre cloth bag, featuring vibrant street art design, ideal for eyewear care.
Display of Oakley Hijinx Artist Series sunglasses with box packaging and unstitched microfibre cloth swatch, highlighting quality.
Rory J Murphy logo linking to the homepage, displayed in the footer