ILLUSTRATION

Adobe

Custard

It's Not

- Film Poster & Key Art -

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Location

London, UK

 

Brief

Create look and feel for the film on the form of key art paintings along with a graphic film poster of an Its Not Custard - a dark comedy short and has been likened to Roald Dahl's Tales of the Unexpected.

 

Tools

Hand-rendered, Adobe Photoshop, Adobe Ilustrator, Winsor and Newton Watercolours, Steadler Clutch Pencil.

I was asked to produce some concept art for an independent film studio who was producing her first ever short film. Being a independent film the budget was very tight so I had a limited amount of time complete the work from sketch to final artwork. The film will be crowdfunded in order to raise the funds to commence shooting.

 

I created some key art pieces for Lions Den to help promote and secure financing for the project. This consisted of a digital painting, additional watercolour pieces along with a poster for promotion.

...This magical gift has a bizarre consequence that grants her the most delicious of revenge..

Key

Art

I was asked to produce some concept art for an independent film studio who was producing her first ever short film. Being a independent film the budget was very tight so I had a limited amount of time complete the work from sketch to final artwork. The film will be crowd-funded in order to raise the funds to commence shooting.

 

The story revolved around a schoolgirl who, as the name might suggest, struggles with acne and all the issues that brings with it. In the end she overcomes her problems with a stomach churning (at least for me) finale.

Concept sketches for the key art of 'It's Not Custard,' showing early designs and concepts for the indie film, focusing on characters and style.
Digital painting in Photoshop of key art for "It's Not Custard," depicting a girl caressing a giant spot on an acne-covered wall.

To start with I considered several different positions for the painting, but having a poster feel to it was important especially since the piece would be used as a promotional tool and prints will be produced to be used as rewards to backers, which will be signed by myself.

Digital painting in Photoshop of key art for "It's Not Custard," showing a close-up of a giant spot on an acne-covered wall.

Film

Poster

The idea was to make the artwork as disgusting as possible, giving a subtle and curious indication of where the story would go.

 

This would involve lots of yellows and reds which I researched very heavily however the acne itself had to be exaggerated in order to get the idea across.

Closeup of typography for It's Not Custard short film
In situ photo of poster for short film It's Not Custard

SIMILAR PROJECTS

Concept sketches for the key art of 'It's Not Custard,' showing early designs and concepts for the indie film, focusing on characters and style.
Digital painting in Photoshop of key art for "It's Not Custard," depicting a girl caressing a giant spot on an acne-covered wall.
Digital painting in Photoshop of key art for "It's Not Custard," showing a close-up of a giant spot on an acne-covered wall.
Closeup of typography for It's Not Custard short film
In situ photo of poster for short film It's Not Custard
Rory J Murphy logo linking to the homepage, displayed in the footer

Concept sketches for the key art of 'It's Not Custard,' showing early designs and concepts for the indie film, focusing on characters and style.
Digital painting in Photoshop of key art for "It's Not Custard," depicting a girl caressing a giant spot on an acne-covered wall.
Digital painting in Photoshop of key art for "It's Not Custard," showing a close-up of a giant spot on an acne-covered wall.
Closeup of typography for It's Not Custard short film
In situ photo of poster for short film It's Not Custard
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Concept sketches for the key art of 'It's Not Custard,' showing early designs and concepts for the indie film, focusing on characters and style.
Digital painting in Photoshop of key art for "It's Not Custard," depicting a girl caressing a giant spot on an acne-covered wall.
Digital painting in Photoshop of key art for "It's Not Custard," showing a close-up of a giant spot on an acne-covered wall.
Closeup of typography for It's Not Custard short film
In situ photo of poster for short film It's Not Custard

Concept sketches for the key art of 'It's Not Custard,' showing early designs and concepts for the indie film, focusing on characters and style.
Digital painting in Photoshop of key art for "It's Not Custard," depicting a girl caressing a giant spot on an acne-covered wall.
Digital painting in Photoshop of key art for "It's Not Custard," showing a close-up of a giant spot on an acne-covered wall.
Closeup of typography for It's Not Custard short film
In situ photo of poster for short film It's Not Custard
Arrow icon; click to go back to the previous page you were on
Arrow icon; click to go back to the previous page you were on

Concept sketches for the key art of 'It's Not Custard,' showing early designs and concepts for the indie film, focusing on characters and style.
Digital painting in Photoshop of key art for "It's Not Custard," depicting a girl caressing a giant spot on an acne-covered wall.
Digital painting in Photoshop of key art for "It's Not Custard," showing a close-up of a giant spot on an acne-covered wall.
Closeup of typography for It's Not Custard short film
In situ photo of poster for short film It's Not Custard

Concept sketches for the key art of 'It's Not Custard,' showing early designs and concepts for the indie film, focusing on characters and style.
Digital painting in Photoshop of key art for "It's Not Custard," depicting a girl caressing a giant spot on an acne-covered wall.
Digital painting in Photoshop of key art for "It's Not Custard," showing a close-up of a giant spot on an acne-covered wall.
Closeup of typography for It's Not Custard short film
In situ photo of poster for short film It's Not Custard
Rory J Murphy logo linking to the homepage, displayed in the footer
Active home icon in mobile navigation indicating you are on the homepage.
Home icon button for mobile navigation to return to the homepage
About icon button in mobile navigation to visit the About page
Highlighted product icon in navigation indicating you are currently on the Product page
Product icon; click to browse and buy items on the Product page through print-on-demand services
Highlighted Praise icon in navigation showing you are currently on the Testimonials page
Praise icon; click to visit the Testimonials page and read client reviews
Active contact icon indicating you are on the Contact page
Contact icon button to visit the Contact page and connect via social media

Concept sketches for the key art of 'It's Not Custard,' showing early designs and concepts for the indie film, focusing on characters and style.
Digital painting in Photoshop of key art for "It's Not Custard," depicting a girl caressing a giant spot on an acne-covered wall.
Digital painting in Photoshop of key art for "It's Not Custard," showing a close-up of a giant spot on an acne-covered wall.
Closeup of typography for It's Not Custard short film
In situ photo of poster for short film It's Not Custard
Rory J Murphy logo linking to the homepage, displayed in the footer