DESIGN•CAMPAIGNS•INFOGRAPHICS
Adobe
Amsterdam
EGI
- Advancing Open Data -
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Location
Amsterdam, Netherlands
Brief
The "EGI In Numbers" campaign showcases a cohesive suite of marketing materials, including booklets, posters, and infographics, designed to effectively communicate complex data. Key deliverables include the Why EGI? print series, the Book of Abstracts, and branded business cards, all created to enhance EGI's professional presence. Custom illustrations and tailored marketing collateral further support EGI’s outreach efforts, ensuring a polished and impactful brand representation.
Tools
Adobe InDesign, Adobe Photoshop & Adobe Illustrator
EGI - The European Grid Infrastructure, based in Amsterdam, delivers advanced computing services to support scientists, multinational projects and research infrastructures.
EGI (European Grid Infrastructre) is a federation of computing and storage resource providers united by a mission of delivering advanced computing and data analytics services for research and innovation. Their research services include high-throughput and cloud computing, storage and data management, identity and access management, analytics, consultancy and support, training and co-development. EGI also provide a wide range of internal services for our federation and for their partners from the business world.
“...Our research services include high-throughput and cloud computing, storage and data- management, analytics, consultancy support and training...
EGI In
Numbers
EGI In Numbers formed part of their Why EGI campaign which urged scientist and policy makers to trust in EGI and what they were accomplishing with their organisation an their current members.
The goal, as with all infographic work, l was to create an easy to understand and visually engaging method of displaying data that users will find curious and want to read o gain more insight. This was the 3rd iteration of the piece and adopted a comic strip approach, mixing the statistics and graphics in panels.
Each day of the conference were colour coded in the same colours that were used in the traditional ring binder dividers. There was a very, very large amount of information that had to be presented to the reader with utmost clarity to make the programme as easy to digest as possible.
In addition to colour coding the days I took the ring binder concept further by adding the specific sections on both the left and right hand pages to further clarify which area the reader was looking at. The relevant section was printed in black and the others were printed white.
The content of each section was then set up in a grid fashion, with each abstract (subject of study) set out in three columns with the authors (or conveners) credited in the third column. Pages were set out in this grid formula throughout the book.
The look and feel of the booklet was largely in keeping with EGI’s brand guidelines, I made the addition of introducing an additional typeface to help breakup the information.
The data for the document was created primarily in an .xml file which was then imported into InDesign.
Book of
Abstracts
I really wanted to step back from the previous aesthetic approach and utilise a much simpler and less cluttered strategy that would be far more easily digestible.
I felt that if I found it easily absorbed then a researcher or scientist would invariably find it considerably more so and typography played a big part in that strategy.
EGI Solutions
Campaign
The EGI Solutions campaign focused on promoting EGI to potential users across the European Union.
The campaign outlined the benefits of working with EGI and how it could increase potential users productivity and deliver solutions that would benefit their goals.
Along with the booklet a series of discipline specific posters were also produced to be displayed at relevant seminars and events which would further explain how EGI could benefit target audience goals. The posters were aimed at a more general audience as well as industry specific areas of science.
Part of the project involved creating a series of icons which would indicate what and for whom each piece of literature was intended to be targeting
FEDERATED OPERATION SOLUTIONS
Aimed at Research Infrastructures and Resource Centres already within the European Grid Infrastructure EGI community.
COMMUNITY INNOVATION & SUPPORT
Aimed at helping the individual researchers and the research teams that have problems in accessing and using computational services for their research activity.
THE FEDERATED CLOUD SOLUTION
Targeted at researchers and research communities that need to access digital resources on a flexible environment
HIGH-THROUGHPUT DATA ANALYSIS
Aimed to help individual researchers, and research communities that have large scale data management and computational capacity requirements.
With the EGI Solutions project I also took the opportunity to look at some of the interior graphics that had been previously used and refreshed them to make them cleaner and easier to absorb.
To complete the project a folder was produced which would house all the literature. This was of course in keeping with the rest of the aesthetic.