BRANDING & APPAREL
- Created With Bench Founder -
Convict was a apparel label which looked at prison culture. Founded by Bench's Kelvin Kidler Convict was intended initially founded after leaving Bench in 2007. Intially founded in 2010 the second coming came in 2014. The label took inspiration from prison culture primarily which was reflected in the black and white, monochromatic colour scheme
Looking at fairly obvious prison tropes- bars, wire, towers etc I eventually stuck with a piece of razor wire as I liked it’s geometric shape. I created something which would give a very simple but meaningful mark along with a strong logotype. I was required to stick to black and white for the whole line and it only made sense to use this for the branding as it fit in with the concept of prison.
Year
2014
Brand
Convict
Project Brief
Branding, Art Direction, Apparel Design & Illustration
Tools
Hand Drawn Adobe Illustrator & Adobe Photoshop
Convict is aimed at the commercial end of young fashion, sitting alongside the likes of Henleys and Superdry; inspired by US West Coast hip-hop via the use of graphic prints and embellishment.
Taking concepts from a lot of prison tattoos, especially Mexican tattoo with it’s italic flourishes and offset those against thicker typography.
This was a continuation of the tattoo theme with the addition of a quincrux tattoo - used to represent time spent in prison.
Additional concepts that I used was a simple US DOC style of typography, a very simple, unadorned typeface.
In addition to the usual fare of T-shirts and sweatshirts I created designs for a series of varsity jackets. The above is a good example of what I was trying to accomplish- I didn’t want to have the logo plastered all over the garments as I feel this comes across as a little too obvious and cheapens the brand somewhat so I preferred to stick with something a little different and much more understated.
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