ILLUSTRATION & MOTION
Catapult are the worlds leading provider of professional sporting tracking equipment to help athletes achieve their sporting best.
I was initially asked to come up with the art direction and then subsequently produce a series of illustrations which would subsequently be animated. The idea behind the series was to display a very iconic, diagrammatic look and feel that were to show the very minimum of action - stop animation. However as I grew in confidence I was very keen to introduce more and more motion as time went on.
In addition to the animation I was tasked with coming up with an art direction for the animations. I went with relatively bold lines with the brand colours. We had agreed on a very simplistic, elegant and modern style with very iconic forms.