ART DIRECTION & MOTION DESIGN
- Pro Consumer Tracking -
Catapult is the world's leading provider of professional sport tracking equipment with the sole aim of helping athletes to achieve their sporting best. I was initially asked to to art direct and produce a series of illustrations which would then be animated. The idea behind the series was to display a very iconic, diagrammatic look and feel that would display the very minimum of action.
In addition to the animation I was tasked with coming up with an art direction for the animations. I went with relatively bold lines with the brand colours. We had agreed on a very simplistic, elegant and modern style with very iconic forms.