- Marketing Poster -
Using cardboard with paint pens - a technique I have used before in my painted work. I modelled the idea on a girl thinking about the brand whilst her thoughts spilt out, whilst wearing a piece of Carhartt collection for that year.
Using cardboard was very appropriate for the brand as it would help to re-enforce the street art style.
Since the beginning, Carhartt WIP have built a strong, organic relationship with unknown, inspiring, provocative and upcoming figures in music and sport, becoming an iconic and well respected brand in underground scenes, from hip-hop to skate, from graffiti to cycling.