Using cardboard with paint pens - a technique I have used before in my painted work. I modelled the idea on a girl thinking about the brand whilst her thoughts spilt out, whilst wearing a piece of Carhartt collection for that year.

Using cardboard was very appropriate for the brand as it would help to re-enforce the street art style.

This was initially sketched up in my sketchbook along with other concepts and then worked up to a final preliminary before working up again on some cardboard.

Sketchbook

Process

Using cardboard with paint pens- a technique I have used before in my painted work. I modelled the idea on a girl thinking about the brand whilst her thoughts spilt out, whilst wearing a piece of Carhartt collection for that year. I used cardboard as I thought it was very appropriate for the brand evoking a street art

I used cardboard as I thought it was very appropriate for the brand evoking a street art, and of course it was economical and very easy to get hold of. I had used the medium and techniques previously in the Lifecycles Group Show in London.

Final

Poster

The final deliverable poster had to be unique, in over to ideally set it apart from other, illustrated Carhartt campaigns. Carhartt had a history of being a big proponent of the creative industry and were extremely enthusiastic in pushing artists to promote their products.

Using Posterman markers and refined illustration and street art techniques developed over the embodies simplicity and sophistication.  The natural tone of the cardboard served as the base, cleverly implying the color of both the girl’s hair and jacket. This minimalist approach highlights the essence of Carhartt’s rugged and versatile aesthetic, delivering a design that achieves more with less.

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