BRANDING•DIRECTION

Adobe

Ball

Burning

- Vienna EDM Festival -

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Location

Vienna, Austria

 

Brief

Define the look and feel for this underground, exclusive, annual free-party music event. Design posters, badges, and passes that embody its vibrant, rebellious spirit and resonate with its audience combined with the look and feel of the Orient Express.

 

Tools

Adobe Illustrator, Adobe InDesign & Adobe Photosholp

Guided by the values expressed by the 10 Principles, Burning Man is a global ecosystem of artists, makers, and community organizers who co-create art, events, and local initiatives around the world. Most recognizably, tens of thousands of Burners gather annually to build Black Rock City, a participative temporary metropolis in the Nevada desert.

 

I worked to assist Burning Ball with a set of support items for 2015’s Burning Ball event in Vienna. The theme of the event centred around the concept of The Orient Express and Burning Ball usual Art Nouveau sensibility. With that in mind I utilised The Orient’s colour palette of blue and gold and used this throughout the collateral, peppering the designs with art nouveau motifs.

...Guided by the values expressed by the 10 Principles, Burning Man is a global ecosystem of artists, makers, and community organizers who co-create art, events, and local initiatives around the world...

Event

Poster

The poster, along with the rest of the collateral, had to keep some existing elements from Burning Ball but I was given the freedom to do pretty much what I wanted.

 

This was a volunteer position so I had to be economical with my time and used a lot of found assets which I would adapt.

Close-up of EDM festival lineup poster in art deco style, capturing intricate Orient Express-inspired details for Burning Ball.

Event

Badge

In addition to the poster I created a badge which would be given out to the legion of volunteers of Burning Ball 2016.

 

Further using the concept of the Orient Express and the luxury travel aesthetic I looked at creating an old time railway token featuring very ornate stylings that would fit in with the railway ethos.

Image of pin-on buttons designed for Burning Ball volunteers, inspired by vintage railway tokens with intricate detailing.

Tyvek

Bracelet

The final element was the tyvek bracelet, used by events all over the world as a  very visual means of denoting  a paying customer, these were also employed at Burning Ball.

Very keen to create something that would not be merely just a colour I settled on the idea to incorporate the Orient Express theme and use the side of the train, represented by the colour, which was obviously consistent throughout, and add in some areas of white to denote the windows - making the band a very simple representation of the train itself.

Photo of a Burning Ball Tyvek bracelet, designed in art deco style to resemble the exterior of the Orient Express train.
Wrist photo of a Burning Ball Tyvek bracelet in art deco style, inspired by the Orient Express, showcasing event branding in Vienna.

SIMILAR PROJECTS

Close-up of EDM festival lineup poster in art deco style, capturing intricate Orient Express-inspired details for Burning Ball.
Image of pin-on buttons designed for Burning Ball volunteers, inspired by vintage railway tokens with intricate detailing.
Photo of a Burning Ball Tyvek bracelet, designed in art deco style to resemble the exterior of the Orient Express train.
Wrist photo of a Burning Ball Tyvek bracelet in art deco style, inspired by the Orient Express, showcasing event branding in Vienna.
Rory J Murphy logo linking to the homepage, displayed in the footer

Close-up of EDM festival lineup poster in art deco style, capturing intricate Orient Express-inspired details for Burning Ball.
Image of pin-on buttons designed for Burning Ball volunteers, inspired by vintage railway tokens with intricate detailing.
Photo of a Burning Ball Tyvek bracelet, designed in art deco style to resemble the exterior of the Orient Express train.
Wrist photo of a Burning Ball Tyvek bracelet in art deco style, inspired by the Orient Express, showcasing event branding in Vienna.
Active home icon in mobile navigation indicating you are on the homepage.
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Product icon; click to browse and buy items on the Product page through print-on-demand services
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Close-up of EDM festival lineup poster in art deco style, capturing intricate Orient Express-inspired details for Burning Ball.
Image of pin-on buttons designed for Burning Ball volunteers, inspired by vintage railway tokens with intricate detailing.
Photo of a Burning Ball Tyvek bracelet, designed in art deco style to resemble the exterior of the Orient Express train.
Wrist photo of a Burning Ball Tyvek bracelet in art deco style, inspired by the Orient Express, showcasing event branding in Vienna.
Arrow icon; click to go back to the previous page you were on

Close-up of EDM festival lineup poster in art deco style, capturing intricate Orient Express-inspired details for Burning Ball.
Image of pin-on buttons designed for Burning Ball volunteers, inspired by vintage railway tokens with intricate detailing.
Photo of a Burning Ball Tyvek bracelet, designed in art deco style to resemble the exterior of the Orient Express train.
Wrist photo of a Burning Ball Tyvek bracelet in art deco style, inspired by the Orient Express, showcasing event branding in Vienna.
Arrow icon; click to go back to the previous page you were on

Close-up of EDM festival lineup poster in art deco style, capturing intricate Orient Express-inspired details for Burning Ball.
Image of pin-on buttons designed for Burning Ball volunteers, inspired by vintage railway tokens with intricate detailing.
Photo of a Burning Ball Tyvek bracelet, designed in art deco style to resemble the exterior of the Orient Express train.
Wrist photo of a Burning Ball Tyvek bracelet in art deco style, inspired by the Orient Express, showcasing event branding in Vienna.

Close-up of EDM festival lineup poster in art deco style, capturing intricate Orient Express-inspired details for Burning Ball.
Image of pin-on buttons designed for Burning Ball volunteers, inspired by vintage railway tokens with intricate detailing.
Photo of a Burning Ball Tyvek bracelet, designed in art deco style to resemble the exterior of the Orient Express train.
Wrist photo of a Burning Ball Tyvek bracelet in art deco style, inspired by the Orient Express, showcasing event branding in Vienna.
Rory J Murphy logo linking to the homepage, displayed in the footer
Active home icon in mobile navigation indicating you are on the homepage.
Home icon button for mobile navigation to return to the homepage
About icon button in mobile navigation to visit the About page
Highlighted product icon in navigation indicating you are currently on the Product page
Product icon; click to browse and buy items on the Product page through print-on-demand services
Highlighted Praise icon in navigation showing you are currently on the Testimonials page
Praise icon; click to visit the Testimonials page and read client reviews
Active contact icon indicating you are on the Contact page
Contact icon button to visit the Contact page and connect via social media

Close-up of EDM festival lineup poster in art deco style, capturing intricate Orient Express-inspired details for Burning Ball.
Image of pin-on buttons designed for Burning Ball volunteers, inspired by vintage railway tokens with intricate detailing.
Photo of a Burning Ball Tyvek bracelet, designed in art deco style to resemble the exterior of the Orient Express train.
Wrist photo of a Burning Ball Tyvek bracelet in art deco style, inspired by the Orient Express, showcasing event branding in Vienna.
Rory J Murphy logo linking to the homepage, displayed in the footer