Architas is a responsible investment multi-manager who is a subsidiary of the French AXA group. Influence as a big investor, Architas helps to direct investment flows and engage with the managers of those we think are falling short. A key part of our Architas's approach is to make sure that their funds can be successful for clients, whilst also having principles that reflect ESG integration.
I was asked by Architas to assist with an infographic which would conform to the pre-existing style-guide provided. In addition I worked directly with Architas to produce some style frames again existing in their set style.
Poster Design & Animation Styleframes
Architas is an asset manager and part of the global AXA Group. We manage investments internationally on behalf of institutional and retail clients.
The infographic displayed the investment opportunities of a Low Visibility and High Visibility investments and used the metaphor of a horse race to clearly define the advantages and disadvantages of both and how they can positively or negatively affect the investor and conversely which would be the better option for them following the defined artwork style and colour palette.
The idea was to make the artwork as disgusting as possible, giving a subtle and curious indication of where the story would go. This would involve lots of yellows and reds which I researched very heavily however the acne itself had to be exaggerated in order to get the idea across.
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