ART DIRECTION • MOTION
- Software For Creatives -
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Adobe Inc. (/əˈdoʊbi/ ə-DOH-bee), originally called Adobe Systems Incorporated, is an American multinational computer software company incorporated in Delaware and headquartered in San Jose, California. It has historically specialized in software for the creation and publication of a wide range of content, including graphics, photography, illustration, animation, multimedia/video, motion pictures, and print.
In a quick project with London-based agencies Tommy as well as Golin, I worked again on Adobe Target along with Adobe's Director Confessions brochure, an annual report in addition to adding the finishing touches to Adobe Advertising Cloud which was proving to be very troublesome for the team. Using basic design principles I transformed the piece into something that worked both digitally and in traditional print.
Year
2021
Brand
Adobe
Project Brief
Adobe Target, Adobe Marketing Cloud & Director Confessions
Discipline
Motion Design & Graphic Design
Creativity is in our DNA. Our game-changing innovations are redefining the possibilities of digital experiences. We connect content and data and introduce new technologies that democratize creativity and inspire entirely new categories of business.
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ADVERTISING CLOUD
In a further collaboration with Golin I looked at polishing and perfecting some Advertising Cloud collateral for Adobe.
This involved a subtle reorganisation of what had previously been created to make it easier to read and less confusing and disconnected. The overall work did, of course, had to be completed using existing brand guidelines so the challenge was to create something that was more readable and which would work across platforms and either digital or printed media.
My approach was to space out the content more effectively - I felt it had been produced very randomly and haphazardly which resulted in literature that was not easy to read or digest.
Broadening the use of typographic weights proved to be a great idea as it helped hugely in augmenting the document and giving a far clearer hierarchy of information that the consumer would be able to read more comfortably.
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DIRECTOR CONFESSIONS
I was asked to create a brochure for Adobe’s annual Report. This years publication focussed on Creative Director Confessions which documented a survey conducted by Golin that asked a variety of key questions about the creative industry and where is would be heading in the future and what technologies would be the biggest influencers.
The project had to loosely fit within both the look and feel of the previous brochure, provided to me, although I was given some wriggle room to make changes as I saw fit.
Utilising a very bright colour palette which were all taken from a set of provided photographs and which, I felt, all worked very well in giving the piece a contemporary feel.
In addition to the copy layout I also created header icons and illustrations to denote chapter headers as well as an infographic which picked out data from the survey and I visualised the information with design and illustration.
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