- Advertising Cloud Collateral -
Working with Golin I looked at rejuvenating Adobe’s Advertising Cloud literature to bring it up to both spec and standard.
This involved a subtle reorganisation of what had previously been created to make it easier to read and less confusing and disconnected. The overall work did, of course, had to be completed using existing brand guidelines so the challenge was to create something that was more readable and which would work across platforms and either digital or printed media.
My approach was to space out the content more effectively - I felt it had been produced very randomly and haphazardly which resulted in literature that was not easy to read or digest.
Broadening the use of typographic weights proved to be a great idea as it helped hugely in augmenting the document and giving a far clearer hierarchy of information that the consumer would be able to read more comfortably.